Market Overview: The total number of new vehicle registrations in October was 34,511 units, showing a 7.1% increase compared with September and a 3.9% increase compared with October last year. Although the number of working days was fewer this month due to consecutive holidays such as the Mid-Autumn Festival, Double Tenth Day, and Restoration Day, these holidays also stimulated consumers to visit showrooms for car viewing, test drives, and purchases, resulting in growth for almost all major brands. Among them, Toyota posted the highest growth at 28.1%. The brand with the smallest increase was Mazda, mainly because the CX-5 is about to undergo a full model change, leading to a significant 37.2% decline in registrations compared with last month and a 19.9% decline year-on-year. As of the end of October, the cumulative number of registrations this year reached 330,648 units, representing a 12.4% decline compared with the same period last year. This month, it was observed that cars with engine displacements under 2,000cc enjoyed stronger sales momentum thanks to the excise tax rebate policy. In addition, sales competitions and promotional campaigns launched by various brands also boosted consumer purchasing willingness. October, being the first month of the fourth quarter, serves as a key checkpoint for automakers to assess performance and prepare for model-year transitions. Consumers planning to buy a car may take this opportunity to visit showrooms for consultation, as they might find favorable offers. Our site maintains the view that the overall market this year will decline by around 10% compared with last year, and the probability of a major market shift in the final quarter of 2025 remains relatively low.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

Market Overview: In September, total market registrations reached 32,227 units, representing a 9.4% increase from August but an 11.8% decline compared to September last year. Most major brands posted growth this month, with Mercedes-Benz recording the highest surge at 65%. The steepest decline came from Lexus, whose core model NX faced a model-year transition, resulting in a 37.3% drop in deliveries. As of the end of September, cumulative registrations for the year stood at 296,137 units, a 13.9% decrease compared to last year. While the market continued to be affected by tariff and commodity tax issues, September also coincided with the Ghost Month, typically a sales lull. However, the government’s new policy granting up to NT$50,000 in commodity tax rebates for newly purchased passenger cars under 2.0L displacement boosted buying momentum. As the market enters the final quarter of 2025, automakers are pushing hard to secure orders, though some brands have declared they will not lower prices—an approach whose impact on sales remains to be seen. For the full year, our forecast suggests that, even in the most optimistic scenario, the market will still end about 10% lower than last year.