Market Overview: In July, the total market registration volume reached 35,483 units, representing a slight 3.4% increase from June, but a significant 22.3% decline compared to July last year. While most major brands showed year-over-year declines, several recorded month-over-month growth. Lexus saw the highest increase at 38.3%, driven by strong deliveries of the NX, RX, and LM models. Among the major brands, Tesla experienced the most significant decline, down 21.3% from the previous month, primarily due to single-digit deliveries of the Model S and Model X. As of the end of July, the cumulative registration volume for the year stood at 234,450 units, down 15.7% compared to the same period last year. Although July falls within the promotional period before the Ghost Month, consumer sentiment remained cautious due to ongoing negotiations over the U.S. Trump administration’s retaliatory tariff policy. Many customers who had already ordered new vehicles chose to delay delivery, while those considering purchases were in no rush to place orders, resulting in slower inventory turnover for many brands. With the U.S. finally confirming a 20% tariff rate on Taiwanese imports, it is anticipated that the car market will stabilize once the policy direction becomes clear. Our forecast for this year’s total market remains unchanged from last month: a downward revision from last year, with close attention still needed to determine whether the 400,000-unit mark can be maintained as the effects of tariff and commodity tax policy adjustments unfold.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.

Market Overview: In June, the total market registration volume reached 34,320 units, marking a slight 7.6% increase compared to May. However, it showed a significant 17.5% decline from June of last year. Most major brands experienced growth compared to May, with Tesla seeing the most dramatic increase—up 759.4%—primarily due to the large arrival and delivery of the facelifted Model Y, which continued to register steady deliveries. Among the major brands, Lexus suffered the steepest decline, down 33.5% from last month. This was mainly due to various levels of decline in its key SUV models such as the NX, UX, and LBX, with the LBX seeing a dramatic drop of 79.7%. As of the end of June, the year-to-date cumulative registration volume stood at 198,967 units, representing a sharp 14.4% year-over-year decline. Consumer sentiment remained cautious this month, influenced by the ongoing uncertainty surrounding the U.S. Trump administration’s retaliatory tariff negotiations. Many imported new vehicles have already arrived at ports but are unable to be cleared, registered, or delivered due to the situation. The market is awaiting the outcome of the government’s negotiations with the U.S. to determine how vehicle pricing will be adjusted, which is crucial for market normalization. Considering the impact of the ongoing tariff and commodity tax issues, our forecast for the total market this year has been revised downward. We now anticipate a battle to maintain the 400,000-unit threshold before year-end.

"Weekly car news " is a recap of some of the major stories in Taiwan car market last week.