VAG’s EV product strategy is going through significant adjustment
During 2020 and 2021, traditional automakers worldwide dished out their five, ten, and fifteen-year strategies for vehicle electrification with roughly identical crucial timings: 2025, 2030, and 2035. The first five years to develop brand-new EV platforms, the second five to expand EV sales to designated ratios, and the third to phase out ICE production and go fully electric. Of all these plans, VAG’s iconic strategy stood out for its elaboration, thoroughness, and ability to utilize and integrate multi-brands resources. However, after more than a year, VAG’s development fell behind schedule. With Chinese self-owned brands starting to overtake the group, VAG has to take immediate action.