Market Overview: In July, the total market registration volume reached 35,483 units, representing a slight 3.4% increase from June, but a significant 22.3% decline compared to July last year. While most major brands showed year-over-year declines, several recorded month-over-month growth. Lexus saw the highest increase at 38.3%, driven by strong deliveries of the NX, RX, and LM models. Among the major brands, Tesla experienced the most significant decline, down 21.3% from the previous month, primarily due to single-digit deliveries of the Model S and Model X. As of the end of July, the cumulative registration volume for the year stood at 234,450 units, down 15.7% compared to the same period last year. Although July falls within the promotional period before the Ghost Month, consumer sentiment remained cautious due to ongoing negotiations over the U.S. Trump administration’s retaliatory tariff policy. Many customers who had already ordered new vehicles chose to delay delivery, while those considering purchases were in no rush to place orders, resulting in slower inventory turnover for many brands. With the U.S. finally confirming a 20% tariff rate on Taiwanese imports, it is anticipated that the car market will stabilize once the policy direction becomes clear. Our forecast for this year’s total market remains unchanged from last month: a downward revision from last year, with close attention still needed to determine whether the 400,000-unit mark can be maintained as the effects of tariff and commodity tax policy adjustments unfold.

Market Overview: In June, the total market registration volume reached 34,320 units, marking a slight 7.6% increase compared to May. However, it showed a significant 17.5% decline from June of last year. Most major brands experienced growth compared to May, with Tesla seeing the most dramatic increase—up 759.4%—primarily due to the large arrival and delivery of the facelifted Model Y, which continued to register steady deliveries. Among the major brands, Lexus suffered the steepest decline, down 33.5% from last month. This was mainly due to various levels of decline in its key SUV models such as the NX, UX, and LBX, with the LBX seeing a dramatic drop of 79.7%. As of the end of June, the year-to-date cumulative registration volume stood at 198,967 units, representing a sharp 14.4% year-over-year decline. Consumer sentiment remained cautious this month, influenced by the ongoing uncertainty surrounding the U.S. Trump administration’s retaliatory tariff negotiations. Many imported new vehicles have already arrived at ports but are unable to be cleared, registered, or delivered due to the situation. The market is awaiting the outcome of the government’s negotiations with the U.S. to determine how vehicle pricing will be adjusted, which is crucial for market normalization. Considering the impact of the ongoing tariff and commodity tax issues, our forecast for the total market this year has been revised downward. We now anticipate a battle to maintain the 400,000-unit threshold before year-end.

Market Overview: In May, the total market registration volume was 31,910 units, marking a slight 2.9% decline from April and a significant 23.1% drop compared to May last year. Among major brands, only Lexus, Hyundai, Mazda, and Mitsubishi showed growth over April, while other major brands experienced varying degrees of decline. Mercedes-Benz saw the sharpest drop at 22.1%, primarily due to a model year transition for the GLC, which resulted in only 515 units registered—a 26% decrease. As of the end of May, the cumulative registration volume for the year was 164,647 units, down 2.9% year-over-year. Although the impact of the U.S. Trump administration's retaliatory tariff policy has subsided this month, the automotive industry is now facing speculation over potential reductions in import duties and commodity taxes. This has caused many consumers to adopt a wait-and-see attitude or delay their purchase plans, resulting in a weakened overall market performance. A return to stability is expected only after the government makes an official announcement. Consequently, our market forecast for the year has been revised downward and is now expected to reach around 425,000 units.

Market Overview: In March, the total market registration volume reached 37,281 units, marking a significant 35.5% increase from February. However, it represented a 9.8% decline compared to March last year. All major brands experienced growth compared to February, with Hyundai seeing the highest increase at 56.3%. This surge was primarily due to the Custin, which, after overcoming localization challenges, successfully registered 421 units—an astonishing 568.3% growth from February. As of the end of March, the cumulative registration volume for the year stood at 99,860 units, reflecting an 11.2% decline compared to last year. Several global and regional factors are expected to influence the domestic automotive market, including the new wave of global tariffs and trade wars initiated by the U.S. Trump administration, as well as heightened tensions across the Taiwan Strait. These factors suggest that the overall market for the year may experience a slight decline, with total sales likely settling around 450,000 units.

Market Overview: In February, the overall market saw a significant decline of 21.5% compared to January, primarily due to two days falling within the Lunar New Year holiday and the Peace Memorial Day holiday at the end of the month. Additionally, February has the fewest days of any month in the year. However, compared to February of last year, the market experienced a slight growth of 4.8%, reaching a total of 27,515 units. Most major brands faced a decline this month, but Honda, Ford, and Tesla achieved growth. Among them, Tesla saw the most substantial increase at 162.7%, mainly due to various promotional offers on the current Model Y, successfully attracting consumers. As of the end of February this year, the cumulative number of registered vehicles stands at 62,579 units, reflecting a 12% decline compared to last year. The global economic and political landscape remains volatile due to various international policies from the U.S. Trump administration, along with the ongoing Russia-Ukraine war gradually reaching its final stages. The impact on the overall economy remains to be closely observed. Therefore, for now, we maintain our forecast that the total annual market performance will remain on par with last year.

Market Overview: The total market volume in January reached 35,064 units, reflecting a significant decline of 15.1% compared to December and an even sharper year-over-year drop of 21.8%. This month, apart from Toyota, Lexus, Mercedes-Benz, and CMC, which showed varying degrees of growth, other major brands experienced declines. Honda stood out with a growth rate of 56.1%, mainly because CR-V registrations dropped by 57.6%, while HR-V saw an even steeper decline of 64.4%. The first month of 2025 was impacted by the Lunar New Year holiday, leaving only 17 working days for vehicle registrations. Despite various promotional offers and incentives launched by different brands, overall market performance remained weak due to the reduced number of registration days and model year transitions. Looking ahead to the full-year forecast, the 2025 market is expected to be influenced by uncertainties such as U.S. President Trump’s policies and China’s economic strategies, making it unlikely to surpass the performance of 2024. Future market trends will require close monitoring.

Market Overview: The total market volume for December was 41,302 vehicles, reflecting a slight growth of 5.4% compared to November but a decline of 4.3% compared to December last year. This month, brands like Toyota, Lexus, Mercedes-Benz, and BMW experienced varying degrees of decline, while other major brands showed growth. Tesla led with a significant 66% increase, primarily due to successful promotions for the Model Y and a large shipment of Model 3 vehicles. Meanwhile, the difference between CMC and Nissan was minimal. The total accumulated registrations for 2024 reached 457,830 vehicles, representing a 4% decline compared to the previous year. Reviewing the year’s market development, factors such as elections, wars, the "Red Ocean Crisis," typhoons, revisions to domestic production regulations, and the clearing of backlogged orders from the pandemic shifted the market from a seller-driven state to a more normalized condition. This challenging year also brought changes to brand rankings compared to 2023. Looking ahead, further shifts are expected with strategic adjustments among groups, the introduction of new brands and products, and the advancement of electric vehicles, all reshaping the overall market landscape.