Registration Report Analysis - 2024 February Taiwan Car Market
Market Overview:
The car market in February has significantly decreased by 41.4% compared with January due to the Chinese New Year holidays. The total registration number this month is 26,267 units, which is 20% lower YOY. In this month, Among the major brands, apart from Mazda that had increased 50.1%, brands including Toyota, Lexus, MG, Hyundai, Honda, Mercedes-Benz, CMC, Nissan, and Ford had significantly decreased, and Mercedes-Benz has the biggest drop of 58.6%. The accumulated registration number in the first 2 months this year is 71,088 units, which is 5.1% higher YOY, which means the supply of new cars has come back to normal, and the accumulated orders are being delivered successively. However, after the record high annual sales volume of 2023, it should be difficult to keep the volume this year.