Market Overview: The total number of new vehicle registrations in October was 34,511 units, showing a 7.1% increase compared with September and a 3.9% increase compared with October last year. Although the number of working days was fewer this month due to consecutive holidays such as the Mid-Autumn Festival, Double Tenth Day, and Restoration Day, these holidays also stimulated consumers to visit showrooms for car viewing, test drives, and purchases, resulting in growth for almost all major brands. Among them, Toyota posted the highest growth at 28.1%. The brand with the smallest increase was Mazda, mainly because the CX-5 is about to undergo a full model change, leading to a significant 37.2% decline in registrations compared with last month and a 19.9% decline year-on-year. As of the end of October, the cumulative number of registrations this year reached 330,648 units, representing a 12.4% decline compared with the same period last year. This month, it was observed that cars with engine displacements under 2,000cc enjoyed stronger sales momentum thanks to the excise tax rebate policy. In addition, sales competitions and promotional campaigns launched by various brands also boosted consumer purchasing willingness. October, being the first month of the fourth quarter, serves as a key checkpoint for automakers to assess performance and prepare for model-year transitions. Consumers planning to buy a car may take this opportunity to visit showrooms for consultation, as they might find favorable offers. Our site maintains the view that the overall market this year will decline by around 10% compared with last year, and the probability of a major market shift in the final quarter of 2025 remains relatively low.

Market Overview: In September, total market registrations reached 32,227 units, representing a 9.4% increase from August but an 11.8% decline compared to September last year. Most major brands posted growth this month, with Mercedes-Benz recording the highest surge at 65%. The steepest decline came from Lexus, whose core model NX faced a model-year transition, resulting in a 37.3% drop in deliveries. As of the end of September, cumulative registrations for the year stood at 296,137 units, a 13.9% decrease compared to last year. While the market continued to be affected by tariff and commodity tax issues, September also coincided with the Ghost Month, typically a sales lull. However, the government’s new policy granting up to NT$50,000 in commodity tax rebates for newly purchased passenger cars under 2.0L displacement boosted buying momentum. As the market enters the final quarter of 2025, automakers are pushing hard to secure orders, though some brands have declared they will not lower prices—an approach whose impact on sales remains to be seen. For the full year, our forecast suggests that, even in the most optimistic scenario, the market will still end about 10% lower than last year.

Market Overview: In August, total market registrations reached 29,460 units, representing a sharp 17% decline from July but a slight 0.2% increase compared to August last year. Among major brands, only Lexus and Tesla posted growth over July, while all others experienced declines. Mercedes-Benz suffered the steepest drop at 50.7%, due not only to consumer hesitation caused by tariff and commodity tax uncertainty, but also to sharply reduced deliveries of key models such as the GLA, GLC, and E-Class as they transitioned to new model years. As of the end of August, cumulative registrations for the year stood at 263,910 units, a 14.2% decline compared to last year. Despite aggressive promotional campaigns ahead of the Ghost Month, consumer sentiment remained cautious. With no clarity on adjustments to import tariffs and commodity tax, buyers continued to postpone purchases, leaving automakers with mounting inventory pressure. Our forecast for this year’s total market has been revised downward, with an expected decline of 10–15% compared to last year.

Market Overview: In July, the total market registration volume reached 35,483 units, representing a slight 3.4% increase from June, but a significant 22.3% decline compared to July last year. While most major brands showed year-over-year declines, several recorded month-over-month growth. Lexus saw the highest increase at 38.3%, driven by strong deliveries of the NX, RX, and LM models. Among the major brands, Tesla experienced the most significant decline, down 21.3% from the previous month, primarily due to single-digit deliveries of the Model S and Model X. As of the end of July, the cumulative registration volume for the year stood at 234,450 units, down 15.7% compared to the same period last year. Although July falls within the promotional period before the Ghost Month, consumer sentiment remained cautious due to ongoing negotiations over the U.S. Trump administration’s retaliatory tariff policy. Many customers who had already ordered new vehicles chose to delay delivery, while those considering purchases were in no rush to place orders, resulting in slower inventory turnover for many brands. With the U.S. finally confirming a 20% tariff rate on Taiwanese imports, it is anticipated that the car market will stabilize once the policy direction becomes clear. Our forecast for this year’s total market remains unchanged from last month: a downward revision from last year, with close attention still needed to determine whether the 400,000-unit mark can be maintained as the effects of tariff and commodity tax policy adjustments unfold.

Market Overview: In June, the total market registration volume reached 34,320 units, marking a slight 7.6% increase compared to May. However, it showed a significant 17.5% decline from June of last year. Most major brands experienced growth compared to May, with Tesla seeing the most dramatic increase—up 759.4%—primarily due to the large arrival and delivery of the facelifted Model Y, which continued to register steady deliveries. Among the major brands, Lexus suffered the steepest decline, down 33.5% from last month. This was mainly due to various levels of decline in its key SUV models such as the NX, UX, and LBX, with the LBX seeing a dramatic drop of 79.7%. As of the end of June, the year-to-date cumulative registration volume stood at 198,967 units, representing a sharp 14.4% year-over-year decline. Consumer sentiment remained cautious this month, influenced by the ongoing uncertainty surrounding the U.S. Trump administration’s retaliatory tariff negotiations. Many imported new vehicles have already arrived at ports but are unable to be cleared, registered, or delivered due to the situation. The market is awaiting the outcome of the government’s negotiations with the U.S. to determine how vehicle pricing will be adjusted, which is crucial for market normalization. Considering the impact of the ongoing tariff and commodity tax issues, our forecast for the total market this year has been revised downward. We now anticipate a battle to maintain the 400,000-unit threshold before year-end.

Market Overview: In May, the total market registration volume was 31,910 units, marking a slight 2.9% decline from April and a significant 23.1% drop compared to May last year. Among major brands, only Lexus, Hyundai, Mazda, and Mitsubishi showed growth over April, while other major brands experienced varying degrees of decline. Mercedes-Benz saw the sharpest drop at 22.1%, primarily due to a model year transition for the GLC, which resulted in only 515 units registered—a 26% decrease. As of the end of May, the cumulative registration volume for the year was 164,647 units, down 2.9% year-over-year. Although the impact of the U.S. Trump administration's retaliatory tariff policy has subsided this month, the automotive industry is now facing speculation over potential reductions in import duties and commodity taxes. This has caused many consumers to adopt a wait-and-see attitude or delay their purchase plans, resulting in a weakened overall market performance. A return to stability is expected only after the government makes an official announcement. Consequently, our market forecast for the year has been revised downward and is now expected to reach around 425,000 units.

Market Overview: In March, the total market registration volume reached 37,281 units, marking a significant 35.5% increase from February. However, it represented a 9.8% decline compared to March last year. All major brands experienced growth compared to February, with Hyundai seeing the highest increase at 56.3%. This surge was primarily due to the Custin, which, after overcoming localization challenges, successfully registered 421 units—an astonishing 568.3% growth from February. As of the end of March, the cumulative registration volume for the year stood at 99,860 units, reflecting an 11.2% decline compared to last year. Several global and regional factors are expected to influence the domestic automotive market, including the new wave of global tariffs and trade wars initiated by the U.S. Trump administration, as well as heightened tensions across the Taiwan Strait. These factors suggest that the overall market for the year may experience a slight decline, with total sales likely settling around 450,000 units.