Three Years of Price Wars Erase More Than NT$2 Trillion: How Will China’s Auto Industry Reshape Its Competitive Landscape?
Over the past three years, China’s automotive market has endured an unprecedented price war. Its scale and structural impact have gone far beyond short-term promotional competition, profoundly rewriting the industry’s competitive logic. According to a report by Nikkei, based on internal research estimates from China’s automotive distribution system, this price war—spanning from 2023 to 2025—has cumulatively wiped out more than 471 billion yuan (approximately NT$2.14 trillion) in industrywide revenue, placing long-term pressure on automakers, dealer networks, and even the supply chain.